Marketplace
Never get scammed buying a puppy again.
Verification as the product.
No account. No card. No sales call.
- Free marketplace liquidity check
- No account or card to try it
- Pricing published in full
How many more shoppers buy you a working fill rate?
Put in your active suppliers, monthly requests and fill rate. See how many more suppliers a working fill rate needs, and the sales lost to no match. Runs in your browser. No account, no card, no call.
Liquidity is fragile. It works on good days and fails on busy ones.
Fill rate
- Requests per supplier
- 12.5
- Matched per month
- 225
- GMV per month
- $5,625
- Unmatched requests
- 275
Take this with you
No email required. It is your result.
AwwPups — liquidity check · 45% fill rate today, 85% target · Add 87 suppliers to get there · $6,875 of GMV currently going unmatched each month Run it yourself: https://awwpups.com
Method: fill rate is modelled as 1 − e^(−k·supply/demand), with k solved from your current numbers. Each additional supplier covers less incremental demand than the last, which is why fill rate saturates rather than scaling linearly.
The problem
Puppy scams are one of the highest-volume consumer frauds there is: fake listings with stolen photos, deposits wired for dogs that do not exist, and a family that ends up heartbroken and out 800 dollars.
Beyond outright fraud, buyers have no way to distinguish a health-testing breeder from a puppy mill with a nice website, so they guess, and the dogs pay for it.
Who this is for
Families buying a puppy, which is 2 million households a year in the US alone, plus the responsible breeders and rescues who lose sales to scammers and want a way to prove they are real.
What you actually get
Six things that are true on the first day, not on the roadmap.
- Verified supply
- Every listing on AwwPups is checked before it appears. No ghost inventory, no bait pricing.
- Real availability
- Availability is confirmed at the source, so what you see is what you can actually book.
- Protected payments
- Funds are held until the job is confirmed complete. Both sides are covered on every transaction.
- Transparent pricing
- The full price up front, including fees. No quote games and no surprises at checkout.
- Reviews that survive scrutiny
- Only completed, paid transactions can leave a review, and reviews cannot be bought or removed.
- Dispute resolution
- A written process with defined timelines, published openly, applied the same way to everyone.
How it works
Three steps, and the first one costs nothing.
- 1
Try the free marketplace liquidity check
Put in your supply, demand and fill rate, and see what a working marketplace needs. No account, no card, no call.
- 2
Put AwwPups to work
Verification as the product.
- 3
Upgrade only if it earns it
Keep the free result either way. Move to a paid plan when AwwPups is already doing the work.
Pricing
Published in full. No “contact us for pricing”, no per-seat surprise on renewal.
| Plan | Price | What it is for | Action |
|---|---|---|---|
| Free | Freeforever | The marketplace liquidity check, free for good.
| Start free → |
| ProPopular | $25per month | For families buying a puppy.
| Start 14-day trial → |
| Scale | $150per month | For teams that depend on this in production.
| Talk to sales → |
Prices in USD. Cancel any time from the dashboard — no email, no retention call.
Questions people actually ask
Do I need to talk to anyone to try this?
No. The free marketplace liquidity check runs without an account, a card or a call.
What does it cost?
The free tier is free forever. Paid plans start at $25 per month.
Who is this actually for?
Families buying a puppy, which is 2 million households a year in the US alone, plus the responsible breeders and rescues who lose sales to scammers and want a way to prove they are real.
What problem does it solve?
Puppy scams are one of the highest-volume consumer frauds there is: fake listings with stolen photos, deposits wired for dogs that do not exist, and a family that ends up heartbroken and out 800 dollars.
Can I get my data out?
Yes. You can download everything as a JSON file from your account settings at any time, and deleting your account deletes your data.
Why should I trust the result?
It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.
How many more shoppers buy you a working fill rate?
Put in your active suppliers, monthly requests and fill rate. See how many more suppliers a working fill rate needs, and the sales lost to no match. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. AwwPups never sees your inputs.